Products featuring our functional materials will be showcased at “PITTI IMAGINE UOMO,” the world’s largest men’s fashion trade show.

Hirota Co., Ltd., a comprehensive apparel manufacturer based in Gifu City, will exhibit at "PITTI IMAGINE UOMO," one of the world's largest men's fashion trade shows, which opens in Florence, Italy, on June 16, 2026.

Several items from the cycling wear brand "KETTA" to be exhibited feature functional materials developed by our company, FiberCraze, including insect-repellent fabrics and wool-blend functional materials.

Additionally, prior to this exhibition, Hirota Co., Ltd. held a press conference at the Gifu Chamber of Commerce and Industry, which was featured on Yahoo! News.

For more details, please read the article here: https://news.yahoo.co.jp/articles/38453fd7a6edeb8a6beaab5020044d1c75ff6aea

What is "PITTI IMAGINE UOMO"?
It is one of the world's largest men's fashion trade shows, held twice a year in Florence, Italy. The event attracts numerous brands, buyers, and fashion professionals from all over the world, garnering global attention as the epicenter for the next season's men's fashion trends.